This course will
cover the workings, operations, and the integrative activities of major
stakeholders in the Tourism and Hospitality industry. The students will also
gain knowledge on managing and marketing a service-oriented business
organization. Apart from the scope and structure of the travel organizations,
it provides an in-depth study of the nature and distinctive characteristics of
each sector of the entire tourism industry focusing on the management,
organization and planning of specific business strategies for the various
entities in the local setting. This will also involve the analysis of the
possible impacts of external factors and trends on the different tourism
industry sectors and specific types of businesses. It will also took into
client profiling such as travel motivations and influences as it relates to
aligning strategic and tactical solutions to the business. The course also identifies
the employment opportunities available in each sector and the corresponding
qualifications for the jobs.
- Teacher: Kathleen Bejo